Today it seems there has been a big shake up of long standing sites with good Google SEO in the UK with the Google Freshness Algorithm search quality coming into affect. How this affects ecommerce sites and other businesses in the UK that have had high SEO ranking and built their businesses on consistency and rely on Google being the main search engine as their sole source of new business only time will tell. They will need to increase their Google Adwords budget to stay afloat or look at alternative SEO or marketing strategies.
This came to my attention after noticing competitors sites falling in ranking and after checking my sites keywords today with my SEO app I noticed some of our long standing old pages that have not had an update for a long time being knocked down like never before along with some competitors sites who have held their position for months or even years. New sites and newly redesigned sites seem to be leading the way in the search and maybe the new rising stars.
Can it be so that the Google Freshness Algorithm has finly been implemented in the UK? There are many blogs out there illustrating which sites have been affected in a positive way and others which have seen significant falls and new material and a two thumb approach to freshness of information is the key to success.
The Google Freshness Algorithm came into affect in the US in November 2011 but if it went worldwide on that day nobody seems to have the answers.
Thank you for reading my blog, I would appriciate any opinions.